Diploma in Business and Marketing Management (SCQF Level 8)
Course Introduction
The Scottish Credit and Qualifications Framework (SCQF) serves as Scotland’s national qualifications framework and is internationally recognized. As an SCQF Credit Rating Body (CRB), EduQual has assigned credit ratings to this qualification under the SCQF. You can view the complete list of EduQual’s SCQF credit-rated qualifications on the SCQF Register.
Course Overview
The EduQual Diploma in Business and Marketing Management (BMM) equips learners with the knowledge and practical skills required to understand the key models, tools, and techniques applied within Business and Marketing Management.
Aligned with the National Occupational Standards for Management and Leadership as well as Business Administration, the qualification enables learners to build the competencies necessary for professional roles in these fields.
Graduates of the EduQual Diploma in Business and Marketing Management may progress directly into the third year of a university honours degree in Business or Marketing.
This programme has been designed in accordance with the standards set by UK regulatory bodies and the relevant Quality Assurance Agency (QAA) subject benchmark statements.
Course Overview
Course Objectives
Learning Objectives
1. Business Knowledge and Understanding
- Demonstrate a sound understanding of key concepts, theories, and models in business management, marketing, and organizational behavior.
- Explain how economic, legal, ethical, and social factors influence business and marketing decisions.
- Understand the strategic role of marketing in achieving organizational objectives.
2. Analytical and Problem-Solving Skills
- Critically analyze business and marketing problems using appropriate tools and frameworks.
- Evaluate alternative business strategies and recommend effective solutions.
- Interpret and use quantitative and qualitative data for decision-making.
3. Marketing Skills
- Apply core marketing principles (such as segmentation, targeting, positioning, and the marketing mix) in real-world scenarios.
- Develop and present marketing plans and campaigns that align with business goals.
- Demonstrate understanding of digital marketing, consumer behavior, and brand management.
4. Leadership and Management Skills
- Apply management and leadership theories to motivate teams and improve performance.
- Demonstrate effective communication, negotiation, and interpersonal skills in business contexts.
- Plan, organize, and manage projects within budget and time constraints.
5. Research and Academic Skills
- Conduct independent research using appropriate methodologies.
- Gather, analyze, and present information effectively in both written and oral formats.
- Reference sources correctly and adhere to academic and professional standards.
6. Personal and Professional Development
- Reflect on personal strengths and areas for improvement to enhance career readiness.
- Demonstrate ethical awareness and social responsibility in business decision-making.
- Work effectively both independently and collaboratively in multicultural environments.
Entry Requirments
Diploma in Business and Marketing Management (SCQF Level 8)
- GCSE in English and Mathematics (Grade C or above) or equivalent.
- 80 points from two or more subjects at GCE A-Level or equivalent.
- Equivalent qualification(s) will be considered.
- Applications from mature students and those offering qualifications other than GCE A-Levels are welcomed and will be considered on an individual basis.
- Applicants for whom English is not a first language will be expected to demonstrate a certified level of proficiency of at least IELTS (International English Language Testing System) 6 or above.
For the most accurate and specific information, it is advisable to consult the King’s Global Consultants Diploma in Business and Marketing Management (SCQF Level 8)
Eligibility Criteria
Intended Learner
Learning outcomes
(SCQF Level 8) EduQual Diploma in Business and Marketing Management is designed for:
Main Objectives
The qualification is designed to:
- Develop an understanding of how businesses operate and how marketing drives success.
- Enhance analytical thinking, problem-solving, and decision-making skills.
- Improve communication, teamwork, and leadership abilities.
- Prepare students for progression to university or promotion in their careers.
Intended Learner
Learning outcomes
1. Aspiring Business & Marketing Professionals
Learners who wish to start a career in:
- Business administration
- Marketing, branding, or advertising
- Customer relations or sales management
- Business development, project management, or entrepreneurship
It provides the knowledge and confidence to perform effectively in these areas.
2. High School or College Graduates
Students who have completed secondary education (like A-levels, Intermediate, or equivalent) and are looking for a recognized pathway to a UK university degree.
This diploma offers 240 credits, so graduates can usually enter directly into the final year (Top-Up) of a UK BA (Hons) in Business or Marketing.
3. Working Professionals
People already employed in business, sales, or marketing roles who want to:
- Gain formal academic recognition for their skills,
- Improve their professional profile,
- Move into supervisory or managerial positions, or
- Switch careers within the business field.
Because it covers practical subjects like leadership, digital marketing, and business strategy, it’s well-suited for working learners.
4. Entrepreneurs and Small Business Owners
Those running or planning to start their own business can benefit from the diploma’s focus on:
- Business planning and operations,
- Marketing strategy and customer engagement,
- Financial and human resource management, and
- Strategic decision-making.
It helps entrepreneurs develop the mindset and tools needed to grow sustainable enterprises.
Mandatory Units
|
Qualification Title |
Diploma in Business and Marketing Management |
|
SCQF Level |
8 |
|
QCF / RQF / EQF Level * |
5 |
|
Credits |
240 |
Course Summary
Study Modules
Mandatory Units
The qualification consists of the following 16 units:
|
Unit Title |
SCQF Level |
SCQF Credit Points |
|
Business Accounting |
7 |
15 |
|
Business Analysis |
7 |
15 |
|
Business Environment |
7 |
15 |
|
IT for Business |
7 |
15 |
|
Law for Business |
7 |
15 |
|
People and Organisations |
7 |
15 |
|
Principles of Marketing |
7 |
15 |
|
Consumer Behaviour |
8 |
15 |
|
Entrepreneurship and Innovation |
8 |
15 |
|
Human Resource Management |
8 |
15 |
|
International Marketing Management |
8 |
15 |
|
Marketing Communications |
8 |
15 |
|
Marketing Planning |
8 |
15 |
|
Operations Management |
8 |
15 |
|
Personal Development |
8 |
15 |
|
Strategic Management |
8 |
15 |